Marketing Essay Example | Topics and Well Written Essays - 1500 words - 16

Marketing - Essay Example Nevertheless, the company has built a reputation with teenagers and young adults who generally flock their stores to purchase fashionable clothes of their choice. As such, these clothing apparels, which are produced and marketed internationally requires strategic decision making. For A&F to make good judgements regarding its operations, the company must primarily perceive the external factors that may affect the company’s operation that are out of its direct control (CIPD, 2008). Understanding the macro-environment aids both in the detection of possible opportunities and financial threats for and to the business respectively. In order to perceive a better view of the environment where Abercrombie and Fitch operates in, the PESTLE analysis should be used to identify risks, growth and decline, proper market positioning and possible direction for the overall improvement of the company’s product and organizational management (CIPD, 2008). PESTLE stands for Political, Economic, Sociological, Technological, Legal and Environmental (CIPD, 2008). Taking into consideration the individual elements of PESTLE as previously mentioned the Abercrombie and Fitch Management should decisively analyze the following: 1. Political – as a retail clothes company that manages outlets internationally, management at A&F must de aware of the different government regulations regarding trading policies with regards to trade restrictions and tariffs that may apply. It should also be updated with political trends, international pressure groups and inter-country relationships. 2. Economic encompasses the overseas economic trends. Taxation changes specific to product/service. The company must also be aware of interest and exchange rates on international trade and monetary issues. A study of credit availability, cost of living, economic growth and wage rates among others must be done on a

Social Psychology Essay Example | Topics and Well Written Essays - 750 words - 4

Social Psychology - Essay Example The study of social influence, social comparison, conformity, obedience, motives, group processes, attitudes and attitude changes involve social psychology to very large extent in understanding the culture and background of a region together with its history and social practices, and helps to track the means to change mindsets and augment the economy. Undoubtedly, the individual has a huge responsibility in social behavior and practices. Human nature is hereditary and follows the pattern and practices an individual sees and observes around him. As such, the study on self and one’s identity has a special place in the study of social psychology. Every individual is naturally inclined to be self-centered, and central to all his or her life is the concern for the security and well-being of the individual within the social standards, resources and beliefs being followed in the region. The purposes and goals of the individual have a lot to do with the resources and influence society brings about with the help of the natural environment, traditional customs and leadership unique to the region. Man has always had the capability to understand what he is like and the desire to know what he would like to be. Progress is achieved when one puts one’s perception and experience to work and grasp what is feasible and attainable. It makes sense to the individual to seek better things in life and see all round progress and prosperity where he is concerned as well as where others are also involved. The means to these issues are interpersonal relationships, social standards and understanding of one’s culture. The events in Rwanda some decades ago shocked the world and exposed the incapacity of the United Nations to quickly and effectively deal with the situation. A mute world looked on as marauding mobs went on rampage, looting and massacring a hapless minority whose only fault lay in the lopsided governing